As Full Stack Developers, we have the skills to work on both front-end and back-end software, build databases, manage servers and security, produce graphics and manage the overall "user experience" for both our clients and their customers.

This means we understand how your entire web application fits together & works, is hosted or "served" to visitors, is kept as secure as possible and functions as a working business asset as well as an advertising medium / online business brochure.

Put simply, we fully understand every aspect involved in creating complete web applications and business websites.

Our knowlkedge and skills may be vast, but we know how to communicate effectively with our clients at their individual level; without the need to resort to overly complicated technical language or jargon!

The front-end is what users see and interact with on their screens. It includes everything related to the user experience, like the layout, design, and how the website feels. This part is built using languages like HTML, CSS, and JavaScript & jQuery.

On the other hand, the back-end is the part of the website that users or visitors don't see. It's responsible for storing and managing data, and making sure everything on the front-end works properly. This involves working with often very complex relational databases and server-side programming.

• Responsive
• Intelligent Coding
• Intuitive to use
• Get found

Responsive web design is a way of making a website look good and work well on any device, whether it's a desktop computer, a tablet, or a smartphone.

The key idea is flexibility: as the screen size changes, the website adjusts its layout automatically. This means that text, images, and other elements on the page resize and rearrange themselves to fit the screen, whether it's big or small.

This approach eliminates the need for a different design for each gadget, providing a seamless user experience. It's like having a single website that magically transforms to look its best on whatever device you're using.

• Desktop / Laptops
• Smart Phones
• Tablets

We always provide PhotShop "generic" mockups of how your webiste will look before proceeding to development. This allows for tweaking of colours, layout etc before we both, client and developer, commit to starting work.

• Pre-approval
• Colours & Styling
• Tailored Layouts

Custom coding is the practice of writing unique code or software for specific applications or websites.

This offers several very significant benefits to clients allowing the website to follow and adhere to their own business logic. From the creation of "on the fly" customised quotations to intelligently displaying products to returning customers based on past browsing habits or purchases.

It also has the effect of transforming their website from a brochure style, to one that works as a business tool to generate new leads and new business.

Custom programming or coding offers bespoke solutions that align closely with business requirements, ensures scalability and flexibility to adapt to changing needs, and can provide unique competitive advantages and enhanced security.

• Tailored
• Scalable
• Flexible

At Pixels,we use powerful, secure Linus servers housed in UK based data centres. Having full control over how sites are hosted allows us to add/ manipulate DNS records - adding either specific external functionality such as genuine site authentication, email delivery improvements and integration of business tools uch as Office 365.

Web hosting allows individuals or organizations to post a website or web page /site to the Internet. Each website is allocated space (and machine resources) on a server - a powerful computer that stores and processes data - where websites are stored and made accessible to the world.

When internet users want to view your website, they simply type your website address or domain into their browser, and their computer connects to the server hosting your website, allowing them to view it.

• Latest Linux O/S
• Separate Web & Database Servers
• UK Data Centres

Why good Hosting is Business Critical

TLS provides stronger security measures than SSL, and is the protocol primarily in use today. However, the term "SSL" is still commonly used to refer to both.

• SSL / TLS 1.2
• Full Site Encryption

By far, one of the most engaging forms of advertising on social media platforms this video. Pixels has its own dedicated video production suite utilising state of the art motion graphics and animation to deliver high impact, punchy video marketing Media for our clients.

With extremely powerful computers and software at our disposal and the knowledge required to create effective video advertising media, the results speak for themselves. A key Factor is ensuring all video content is absolutely compliuant with the requirements of social media platforms.

• After Effects
• Davinci Resolve
• Premier Pro
• Adobe Express

Motion graphics are exceptional for grabbing the attention of prospective customers and directing them to your website and your products or services. This is our speciality.

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At pixels we have our own dedicated in-house recording studio. When it comes to audio there simply is no better option. Center stage is our 32 channel Soundcraft Ghost console. Whilst all recordings are done digitally, final mixes are always master using Soundcraft's legendary analogue sound.

Whether it is a simple voiceover are mixing and Mastering audio tracks, we never compromise on quality. Our digital workstations primarily use Steinberg's Wavelab and Cubase software. With years of experience, we will ensure what ever your audio requirements, the results are superb.

• Steinberg Cubase
• Wavelab
• Waves Plugins
• Izotope Mastering

At pixels, we know that having a website is only one part of the business jigsaw.

From the production of flyers to business cards and digital media advertising graphics, getting your business and website noticed by perspective customers really matters.

For social media video is by far the most effective means of marketing online. However we know this can be expensive!

Our graphic design team are experts in producing static graphics - for use both online and offline. We spend a great deal of time ensuring creative design is eye-catching and engaging. With a vast array of of toolsat our disposal, we can assess with the creation of graphics for advertising flyers, business cards, van livery and posters. All printed Media is done extremely high resolution so that the printed result is as good as it looks on screen.

ONLINE ADvertisng Campaigns

We specialize in running online advertising campaigns for our clients. Initially advertising to a wide audience, we analyze the results metrics to help best define the moistureceptive audiences. This allows us to target new prospective customers and social media visitors with relevant content that you wish them to see. Not only is this an effective way of reaching new people and introducing your website and services to them, it can be highly cost-effective in terms of ROI ( return on uninvestment).

• Printed Materials
• Online Adverts
• Professional Results

When it comes to social media the different platforms Tend To dictate different types of users. For example, generally speaking older adults tend to use Facebook. Whereas younger adults are more drawn to Instagram or tiktok.

Pixels are experts in setting up and configuring social media business pages. Once done, you can manage these resources yourself or engage as as a partner to generate content on your behalf, publish it and advertise it as necessary. We can also provide training should you require it.

One of the most time consuming aspects to social media is content creation. Weather dedicated design team we can assist with this and help grow your business and brand on whichever social Media platform is most relevant.

• Business Social Pages
• Content Creation
• Marketing

SEO or search engine optimization, require detailed knowledge of how search engines such as Google operate. In the good old days, relevant keywords and descriptions we're often manipulated to try and full search engines into ranking your web-pages higher. These practices no longer work and in fact, can have a significantly detrimental effect on your page ranking.

Google for example now users a weighting system which looks at multiple aspects of your business website and assigns a score to each of these. The higher your overall score, the higher your placing in the rankings. For example, a website that is not optimized for both desktop tablet and mobile phone use will receive a low score. The speed at which your website loads over modern broadband Wi-Fi speeds and cellular speeds, will also affect score.

Of course, high ranking can be achieved using things such as Google AdWords. This however can be prohibitive to many small businesses because of the expense involved.

It should also be noted that most modern search engines use IP (Internet Protocol) combined with geo-location to deliver results which are local to the user. Some companies claim to be able to guarantee page one or top five results with on Google Search. These tend to be often just misleading or simply untrue.

Best practices, involve programmatically modifying metadata when a page by page or product by product basis ensuring the most relevant information is passed to the search engine for accuracy and relevance. As professional programmers, this is something we do a standard for all our clients.

A content management system is a suite of tools designed to allow management of products and information on your website.

Over many years, pixels have developed their own CMS specifically for use with e-commerce business websites. This allows the creation of product information and photographs, monitoring product performance and handling sales fulfillment.

Our custom CMS is configured for easy use and depending on requirements, can manage critical website and customer data as well as page content, FAQs, testimonial management, visitor heat maps and so much more.

Ownership, copyright & Licensing

If provided as part of a web project, our CMS is licensed indefinitely for use by the website owner FREE of charge, so long as the website is hosted with perfect pixels. Should the website be moved to a new host, our customised CMS software can be either licensed monthly, yearly or purchased outright and login will switch from a locally hosted database, to an online remote system. This is done to protect both customer and our copyright / intellectual property.

We offer a full range of Google services. From getting your website noticed on search engines to advertising using Google adverts, perfect pixels is your one-stop shop.

Analytics

Google Analytics is a very powerful tool. Once nstalled properly, you can measure and monitor your websites performance, analyze visitor flow, improve sales funneling and determine th demographics of people visiting your website. Used wisely, it's possible to find out the days and times that you're website is to at its busiest and Direct special offers and marketing tools for maximum impact. We can configure your website to track data using Google's latest GA4 protocols.

Google Business

Most websites just appear on Google search as a hyperlink. However, Google has dedicated business tools which when configure properly can increase your websites prominence and dramatically improve how Google lists your business on its search engine.

Google Search Console

These tools allow us to drill into how your website is displayed online and in search engine results. We are able to authenticate genuine websites through their DNS entries and by using professional XML sitemaps, ensure your Google listing as displayed at its very best.

Anti-spam

The last thing any business wants is to have its contact forms targeted by bots! Google's recaptcha is the industry standard for spam detection and prevention. We will ensure your website forms are protected turn Siri your business reputation is not tarnished by malicious actors.

• Analytics
• Business
• Adwords
• Search Console
• Anti-Spam