CLIENT : Previously Trees Ltd
Artisan flooring is a hardware flooring company based in Scotland, that required their new website to display all of their hardwood flooring products, allow searching and sorting 'on the fly', fully automate and manage instant online quotations and provide full e-commerce functionality for their customers.
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Design Brief
The website was built to specification and featured custom searching and sorting products by price, by type, by color and by wood species. Custom coding allowed visitors to enter a project budget which would limit the display of suitable products to those either below, or matching their specific price limit.
The project was a large, database driven complex e-commerce solution designed specifically to help make the process of finding a new hardwood floor as easy as possible for all prospective new customers.
- Site Style E-commerce
- Category Business CMS
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Client Testimonial
Paul - Artisan Flooring
Outstanding 1st Class
Paul and his small close team are real experts in what they do. Local. easy going and alaways accomodatring, the work and knowledge is 1st class. Over several years, we have relied on Pixels to evolve our ecommerce website, create video advertising and oversee our social channels. Highly recommended!
LEFT ON : 04-10-2024
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Detailed Software Specification
The website was designed to handle up to a minimum of 1000 products ensuring search results displayed products in a way that consumers could easily find what they were looking for. To facilitate this, multiple methods of searching and sorting were custom coded. This includes searching and sorting (the the fly) by color, style, species and product brand.
One of the many key features was to instantly display quotes for every product based on the room size for the customer's floor so they could immediately see the cost of new flooring in all search results without having to go to an individual product for more information.
In addition the customer has the ability to enter their room size requirements in square meters. Once entered, this has the effect of displaying productsin all main search results, with an online instant quote for their desired room size. Furthermore, customers can use a fully graphic driven interface to best find and select the prodfloorsucts that would best suit their requirements.
In order to help maximize user lead generation, customers are given the option to request "best price" instead of the typical "buy it now" choice. This requires gathering basic customer information (for lead generation) and passing the product quote and request for the best price to a customized back office admin suite. Staff (site admin) are immediately notified of the "best price" request by email and SMS. They can then see what the customer has been quoted online and generate a one off discounted quote and email that directly to the customer. This method of lead generation works extremely well; generating leads and satisfyting custiomers with customised discount deals.
Their services include consultation, supply, installation, and restoration. The company prioritizes eco-friendly sourcing and works with manufacturers committed to sustainable practices1. Additionally, they provide a comparison tool for browsing floors and plan to introduce tools for viewing their products in your own space2. Customer feedback highlights their professionalism and quality work. If you’re looking for beautiful, classically designed hardwood flooring, Artisan Flooring is a great choice.